If an advertiser wants to use subliminal messaging, it is their right to do so I believe it needs to be appropriate for the market and target audience. Why people are more prone to advertisements that are sexually driven is another topic. Sex may sell in today’s culture, but the ethical issue arises when it is geared towards children. Have you ever noticed the arrow inside the FedEx logo? The old Bank of America logo displayed the “BA” inside the negative white space. Sometimes it’s located in the logo’s of businesses we see daily.
#SUBLIMINAL MESSAGES IN MOVIES WORDPRESS MOVIE#
To start of, I watched the movie The Lion King because I read that there was a subliminal message that read sex in. Not all subliminal messaging is bad either. A lot of subliminal messages that have been seen by people came out of more than one disney movie I was suprised to see these hidden messages in disney movies because they are usually not for kids of that age. In such a sexually driven world, kids do not need any more exposure to sex, subliminal or obvious. In my opinion this is not only unnecessary, but highly inappropriate. They animators place words like sex or phallic symbols in children’s movies. For example, Disney movies are constantly under fire for this. However, I have to say it becomes an ethical issue when the subliminal message has nothing to do with the product. Red is supposed to trigger the hunger sensor in our brains, is a food or drink company being unethical for using the color red in their ads, as this is a type subliminal messaging? I think not.
Advertising is everywhere and when a company wants consumers to purchase their product, they have the ability and right to place a subliminal message about the product in their own ad. In the case of subliminal messaging being ethical, I have to float down the middle on this one. Have I watched a commercial for food and decided I all of a sudden want pizza? Yes, was that the work of subliminal messaging or the was it the fact that I was hungry and I like pizza? While I am not a researcher, nor have I done any scientific research to determine the effects of subliminal messaging, I feel that while it is prominent, it does not always work. Does it work? Is it just a hoax? I feel that subliminal messaging is in sorts like hypnosis, if you believe it works, it will work on you. There is always controversy about subliminal messaging. These subliminal flashes are examples of subliminal messages which are.
If it were possible to persuade consumers subliminally, would it be ethical to do so? My poster vs existing horror movie posters.
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